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Tag: Tru-Cape

Fruit industry jargon cheat-sheet

Fruit industry jargon cheat-sheet

Sometimes knowing the right lingo can make you sound like an industry insider. Just like if you are on a game drive and the ranger says over the radio they’ve spotted an “Indlovo”, those in the know will expect to see an elephant pretty soon. As the largest exporter of South African apples and ...

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Two pears feature in Tru-Cape’s current promotional basket

South Africa :Driving consumption of South Africa’s apple and pear crop is one of Tru-Cape Fruit Marketing, South Africa’s favourite apple and pear brand, and the largest exporter of the county’s pome (deciduous fruit with many seeds) crop, primary objectives. According to Tru-Cape Marketing ...

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Strong first season for Bigbucks

Strong first season for Bigbucks

The most successful new apple variety in the history of South Africa, Bigbucks, the fruit of which is trademarked as FLASH GALA ™ has had a strong first harvest. With more than 1.5 million trees already in the ground, the full-red Gala apple, discovered by Tru-Cape Fruit Marketing’s New Variety ...

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Apples and pears are nature’s own anti-rust

New year’s resolutions often include drastic intentions which, as often, come to nothing as they demand too big a change. An easy and effective way is to commit to eating more fresh fruit and vegetables and, especially those that help reduce free-radicals which cause oxidisation - nature’s own ...

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Branded interactive game hopeful of success during awards season

South Africa’s largest exporter of South African apples and pears, Tru-Cape Fruit Marketing has a fresh-fruit brand that is recognised in 104 countries around the globe. In its on-going attempt to punch above its weight class when it comes to targeting the hearts and minds of consumers, it has ...

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Farmers Review Africa
Farmers Review Africa