The renowned young farmer, Brenda Tlhabane joined Africa Agri Tech (AAT) as ambassador, and will advise the organisers on a number of inclusive activities.
Ms Tlhabane is the founder of Temo Ya Tlhabane Holdings and is well known in the red meat industry as a cattle breeder, but also as a producer of other agricultural commodities. She is a co-founder of South African Women in AgriBusiness in Sub Sahara Alliance focusing on rural women and youth upliftment.
“We are living in an era where farming is no longer business-as-usual, and we need to find a way to bring indigenous knowledge, and the science and technology fraternity around the same table to find innovative solutions which can assist us to adapt and mitigate the effects of climate change.
“AAT is a platform where role players from various sectors will have a dialogue, showcase and breakdown what the Fourth Industrial Revolution (4IR) means from the agricultural sector’s perspective,” said Ms Tlhabane.
Ms Tlhabane has also held various leadership positions at the African Farmers’ Association of South Africa (AFASA) and the National Emergent Red Meat Producers’ Organisation (NERPO) and is currently the Chairperson of the AFASA Commodity Sub-Committee.
Ms Tlhabane is also one of 20 young farmers from around the world invited to participate in the World Farmers’ Organisation’s leadership development programme hosted by Gymnasium and LUISS University in Rome later this year.
As a previous senior account manager at Datacentrix and a technology entrepreneur, Ms Tlhabane has an in-depth understanding of how agriculture and technology can be combined to create solutions that add value to farmers’ daily lives – which is the key focus of AAT.
AAT takes place from 18 to 20 February 2020 at the Sun Arena Complex, Time Square, Menlyn Maine. The event offers a three-day conference programme and registration to this 3-in-1 event is open at www.africaagritech.co.za.
Day 1 hosted by Landbouweekblad will feature key industry influencers on sustainability.
Day 2 – the Africa Agri Tech Conference features future trends and technology in agriculture and agribusiness and is partnered with Farmer’s Weekly.
Day 3 – hosted by AFGRI and Grobank will, inter alia, look into the future of agronomics