The Director of Apex-Brasil Letíca Fatichi Catelani says that their major aim is to export more agricultural machinery and technological innovations to Africa as part of the Image Project.
The Image Project purpose to promote and disclose the Brazilian industry of machinery and equipment to the international market, by means of a visit from journalists, opinion makers and specialists to Brazil to get to know the sector.
The Brazilian Trade and Investment Promotion Agency (Apex-Brasil) works to promote Brazilian products and services abroad, and to attract foreign investment to strategic sectors of the Brazilian economy.
Director Caletani said this during an interview with Farmers Review Africa at Agrishow 2019, which is happening in Brazil from the 29th April to the 3rd of May.
The Agrishow is the biggest and most important agricultural technology trade show in Brazil and one of the three largest in the world. In its 26th edition, Agrishow follows with national and international recognition.
This year they want to focus on agricultural machinery marketing, participate in more exhibitions in Africa, recover the market share in 9 markets, increase sales in China, start working with the US and Europe and export agricultural products like fruits, coffee, soya, beef, chicken fish and pork
Apex-Brasil organizes several initiatives aiming to promote Brazilian exports abroad. The Agency´s efforts comprise trade and prospective missions, business rounds, support for the participation of Brazilian companies in major international trade fairs, arrangement of technical visits of foreign buyers and opinion makers to learn about the Brazilian productive structure, and other select activities designed to strengthen the country’s branding abroad.
The Agency will participate in Agricultural shows in 4 African countries in the next 4 months, including Africa’s Big 7 event taking place at Gallagher Convention Centre, Johannesburg on the 23rd-25th of June.
“One of the biggest challenge Apex is facing is the high costs of shipping”, pointed Caletani. Therefore if shipping costs can be reduced, it will make working with other countries easier. The organisation also intends to recover the market in Angola.
Apex-Brasil also plays a leading role in attracting foreign direct investment (FDI) to Brazil, by working to identify business opportunities, promoting strategic events and lending support to foreign investors willing to allocate resources in Brazil.