In an era of rapid innovation in different industries, the fresh food sector is at the forefront of new developments. UK company G’s Fresh Limited, growers of the finest quality salads and vegetables have collaborated with South African fresh produce farmer and distributor, Laastedrif, to bring Love Beets to South African consumers. Love Beets is a new range of convenient, flavor infused beetroot products.
“After successfully launching Love Beets in the UK, Europe and the US, venturing into another country and market happened naturally. After identifying the great opportunity for the beet products in SA, finding the right local partner was key for us to ensure success and deliver the best quality product within the market. This is why we are thrilled about partnering with Lasstedrif South Africa on this new journey to offer unique beet products to the South African consumer”, said Jenni Danby, Head of Marketing, G’s Fresh Limited.
“Being approached by G’s Fresh Limited to become their partner locally for Love Beets is an exciting opportunity. We thrive on opportunities to innovate and deliver value added products. We have worked for many years in growing beetroot and are delighted to be involved with Love Beets, giving the SA food market a unique offering with a variety of new formats and flavours,” says Roussow Cillie, Head of Laastedrif South Africa.
Love Beets gives consumers delicious combinations of flavour-infused baby beets as well as convenient ready-to-eat steamed beets without compromising on nutrition. Love Beets is an important industry partner when it comes to innovative solutions that encourage product farming and add value to retailers and shoppers alike.
“Love Beets’ investment in our economy is a positive step towards the creation of employment and we hope this will drive sustainability of the industry for all stakeholders”, concludes Cillie.